Filigrane is a psychological introspection web app that turns your birth chart into a personalised reading. Far from generic horoscopes, the service draws on astro-numerology and validated frameworks — Big Five, attachment theory, self-determination — to produce deep and nuanced readings.
The positioning is clear: “You deserve better than a horoscope.” Users enter their date, time and place of birth, ask a question, and an AI agent draws up their chart to answer as their thinking unfolds. Nothing is stored: readings are generated, displayed, then deleted.
Filigrane needed a visual identity and a web app worthy of its approach: understated and immersive, inspiring trust without falling into esoteric visual clichés. The challenge was to turn a subject often associated with kitsch into an elegant and credible experience.
RD Agency designed and developed the entire platform: art direction, design system, conversational interface with the AI agent, sign-up flow and payment system. The visual world — cosmic background, high-contrast serif typography, dark palette with iridescent highlights — was designed to evoke depth and introspection.
The user journey had to be crystal clear: three steps to get a reading, a free preview to win users over, and a full version to unlock without a subscription.
• ASTRO • AI • PSYCHO • UX • ASTRO • AI • PSYCHO • UX •
The app filigra.me offers an immersive experience where technology fades behind the reading. The dark, starry interface immerses users in a setting conducive to introspection, while the conversational agent unfolds its answer in real time.
A consistent design system — from the landing page to the personal dashboard — ensures smooth navigation and a recognisable identity. A project where technical rigour meets the sensitivity of the subject.
